Leading Rooiboos tea brand Tick Tock wanted to celebrate their long, proud heritage while reinforcing their position as a caffeine free tea that can be enjoyed any time of day. The new design refreshes Tick Tock’s visual language, building on the core aspects of the brand identity through bright colours and a nod to vintage design and illustrations, modernised for today’s market. The phrase ’morning, noon & night’ leads the side of pack with playful typography and an elevated ’1903’ and ’Rooibos’ assert the brand’s role as a first cultivator of rooibos.
Tick Tock Tea - Brand visual identity system, packaging & website - Designed at Turner Duckworth