I’m a designer and illustrator with over 20 years’ experience creating iconic branding and packaging that helps products stand out and connect with people. I work directly with brands and team up with creative agencies to shape visual identities that feel clear, confident, and full of character.
My work spans sectors like food & drink, tech, and wellness — helping products stand out, whether on the shelf or on screen. I bring a distinctive, ideas-first approach to every brief, with a process that’s collaborative and grounded in clean, modern design. Along the way, my work has picked up recognition from international awards including D&AD and the DBA Design Effectiveness Awards.

Selected Clients
Burger King, Cadbury, Edgard & Cooper, D&AD, Dragonfly Tea, Green & Black’s, Jamie Oliver, Kettle Chips, Maldon Sea Salt, Molson Coors, Northern Monk, NSPCC, Optum, Samsung, Tick Tock Tea, Tim Hortons, UnitedHealthcare, Walmart, Winsor & Newton