UnitedHealthcare
Designing with care
Our icons are inspired by the visual language of the U-mark. They are always accompanied by text to aid in wayfinding and to support messaging.
Our icons are inspired by the visual language of the U-mark. They are always accompanied by text to aid in wayfinding and to support messaging.
Our icons aid wayfinding, draw attention and support messaging.
A 48-pixel square grid is used to ensure visual harmony between all icons.
All icons use a holding shape to ensure proper sizing, alignment and spacing. Icons without visible holding shapes use a non-stroked, non-filled circle.
Our icons aid wayfinding, draw attention and support messaging.
Our library of icons includes 3 color options — 2 color, 1 color UHC Blue and black.
Illustrated icons communicate highly complex information. They may be used to support messaging or used as a primary graphic within a layout.​​​​​​​
 Our illustrated icons are supportive graphic elements that help to explain features and complex ideas