I visited Soft Serve Society a while back and ordered the charcoal coconut. As soon as they handed it to me, I noticed it: three soft swirls, three S’s. It was right there. Sometimes an idea just shows up, simple, obvious, and I kept coming back to it. So just for fun I worked it up, just to see where it could go. A small thing, but a satisfying one.
Soft Serve Society

Brand identity & illustration
Personal work, 2025


Back to Top