Brand creation for Koffiracha, a singular blend of coffee and chilli. For people who like all the flavour without all the flame.
Through restraint and consideration, the design signals that Koffiracha is a brand that puts flavour before flame. Where most hot sauces are black and red, the palette is built around chef’s white to give it an immediate sense of coolheaded precision and sophistication. And, by using a white label on the bottle, the rich colour of the sauce stands out.
The logo reinforces this clever more subtle approach by forming a coffee bean out of two chilli peppers. You don’t see it, then you see it, and it’s all you can see thereafter. Like the sauce itself, the logo is two distinct parts working in perfect tandem and symmetry.
Through restraint and consideration, the design signals that Koffiracha is a brand that puts flavour before flame. Where most hot sauces are black and red, the palette is built around chef’s white to give it an immediate sense of coolheaded precision and sophistication. And, by using a white label on the bottle, the rich colour of the sauce stands out.
The logo reinforces this clever more subtle approach by forming a coffee bean out of two chilli peppers. You don’t see it, then you see it, and it’s all you can see thereafter. Like the sauce itself, the logo is two distinct parts working in perfect tandem and symmetry.
Koffiracha
Catalyst Condiments, 2023
Brand creation
Art Direction: Only Now
Catalyst Condiments, 2023
Brand creation
Art Direction: Only Now