Harvest Cheweee needed their packaging to better communicate the tasty ingredients and aid differentiation in the category. Each flavour is now represented by an illustrated animal character, interacting with photographs of the product and the ingredients in a fun and engaging way. The logo has two functions; it resembles the shape of a wheat grain and mimics the mouth of the character, suggesting the animal has its mouth packed full of the chewy, tasty ingredients.
Harvest Cheweee - Packaging & illustration - Designed at Turner Duckworth