Green & Blacks wanted to launch a limited edition range for children that was fun and playful, while retaining the desirability and meaning of the brand. Two little characters were created; George and Bella, who go on exciting adventures and tell the story of Green & Black’s chocolate. The illustrations are modern, innocent and playful, showing the product journey from bean to bar.
Green & Black's - Brand identity & packaging - Designed at Pearlfisher - Illustration by Lucia Gaggiotti