Identity, packaging
With Foodvisor’s unique tracking technology as the focus, we used photography to capture food through the eyes of the user and reflect how people record their meals. Complemented by a natural colour palette, the end result is a brand that has universal appeal, but works on an individual level, celebrating Foodvisor’s commitment to supporting people on their personal health journeys. Brought to life by elements that have impact at large and small scales, it paints a picture of a happy, healthy world that welcomes everyone in.