Cuckoo is a modern take on bircher muesli, a wheat-free blend of oats, yoghurt and fruit. I was asked to create a distinctive logotype for the brand. Taking inspiration from classic Swiss graphic posters, the design pairs bold, geometric simplicity with a wholesome, hearty feel. A subtle touch brings it to life: the tightly spaced C and K in the centre hint at a little bird enjoying a berry, a playful nod to the name.
Cuckoo Muesli
Cuckoo Foods, 2013
Logo design
Art Direction: B&B Studio
Cuckoo Foods, 2013
Logo design
Art Direction: B&B Studio