I worked with Turner Duckworth and Arc Worldwide to develop a series of illustrations for Coors Light’s “Choose Chill” campaign. The project centred around limited edition packaging that celebrated the local character and pride of various states and cities across the U.S. Each design drew inspiration from regional culture, helping to create a strong connection with local communities while supporting Coors Light’s wider “Choose Chill” brand message. The illustrations featured across packaging, merchandise, and advertising as part of this locally focused campaign.

Coors Light, Choose Chill

Coors Brewing Company, 2024
Campaign illustrations
Art Direction: Turner Duckworth & Arc Worldwide
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