I worked with Turner Duckworth and Arc Worldwide to develop a series of illustrations for Coors Light’s “Choose Chill” campaign. The project centred around limited edition packaging that celebrated the local character and pride of various states and cities across the U.S. Each design drew inspiration from regional culture, helping to create a strong connection with local communities while supporting Coors Light’s wider “Choose Chill” brand message. The illustrations featured across packaging, merchandise, and advertising as part of this locally focused campaign.

Client: Molson Coors
Project: Coors Light Choose Chill
Role: Illustration
Agency: Turner Duckworth
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