Pearlfisher were brought in to redesign Giant Buttons and regular Buttons packaging. Stripping the brand right back, we developed the simple idea of using chocolate buttons as eyes. For Buttons, these became the eyes of six animal characters; for Giant Buttons – just a single pair of eyes, staring out from the packaging. Communicating to kids and grown-ups, the designs reasserted the simplicity of the Buttons brand and uncovered an iconic and universal desirability.
Cadbury Buttons

Cadbury, 2008
Design & illustration
Art Direction: Pearlfisher
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