Chocolate icons Cadbury wanted to strengthen their position in the fast growing bitesize market and started by refreshing the Buttons identity. The design takes a playful approach through a cast of animal characters with ‘button’ eyes, while the Giant Buttons pack hero a pair of giant eyes. The iconic purple packs celebrate Dairy Milk’s rich heritage and the lovable characters appeal to both children and adults alike. 
Cadbury Buttons - Packaging & illustration - Designed at Pearlfisher