Chocolate icons Cadbury wanted to strengthen their position in the fast growing bitesize market and started by refreshing the Buttons identity. The design takes a playful approach through a cast of animal characters with ‘button’ eyes, while the Giant Buttons pack hero a pair of giant eyes. The iconic purple packs celebrate Dairy Milk’s rich heritage and the lovable characters appeal to both children and adults alike. 
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Pearlfisher 2008
Packaging
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Cadbury Buttons - Packaging & illustration - Designed at Pearlfisher
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