On-the-go bircher muesli Cuckoo is inspired by the healthy Swiss lifestyle, but characterised by a range of innovative and adventurous flavours. Inspired by Swissness, but keen to avoid Alpine nostalgia, the final logo includes a stylised C and K to form a subtle graphic cuckoo, while the negative space of the K is reproduced as a die-cut on pack revealing the delicious layered fruit, oats and yogurt inside. 
Cuckoo Foods - Brand identity - Designed at B&B Studio​​​​​​​